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FLO GRILLS EXPRESS FRANCHISE FAQS

Q: Do I need construction experience to own a FLO Grills franchise?

A: While some municipalities or states may require you or your installers obtain a certain contractor or services license, previous construction experience is generally not a requirement as our training programs, FLO Grills University, and franchise support teams will teach you all the basic elements you need to know. After all, we are looking for franchise partners who are looking to build a vibrant and growing outdoor living business, not just swinging a hammer every day on a project job site. In fact, many successful FLO Grills franchisees began their FLO Grills careers with no practical construction knowledge at all.

Q: Why should I get into the Outdoor Living industry?

A: In its 2013 Survey of the Hottest Trends in Outdoor Living, the American Society of Landscape Architects rated outdoor kitchens and entertainment space as the number one trend sweeping the casual and outdoor living lifestyle. They outranked gardens, landscape elements, spas, pools, tennis courts and a variety of other outdoor offerings.

FLO Grills is the premiere custom outdoor kitchen provider. We’re not simply the best, we are the only 100% dedicated full-line, full service, custom gourmet outdoor kitchen provider and manufacturer. We manufacture our own exclusive line of gourmet grills and equipment and offer them to the discerning buyer only through our FLO Grills Designer Showrooms (and FLO Grills Express Mobile Showrooms), individually customized, hand crafted, ground-up outdoor kitchens. Nobody else carries or distributes our finely crafted exclusive line of connoisseur quality outdoor kitchen equipment.

Q: How soon can I open? How long does the process take?

A: From your first inquiry to opening for business, within 90 days.

Q: What is my initial investment?

A: The initial franchise fee is $15,000. Estimated total initial investment required for a FLO Grills Express ranges from $60,000 to $82,000 (if you need to purchase a new truck), but it could be as low as $30,000 if you already own a reliable truck and some basic tools.

Q: What are the royalty and advertising fees?

A: Royalty is $400 per month; advertising is $300 per month. The $300 advertising fees are broken up into two parts: $150 is the minimum to be spent by you to focus on your local advertising and $150 per month is paid to us and funds national advertising efforts.

Q: Can I own more than one unit? And how can I be assured of future locations?

A: Yes, we do grant multiple locations but we do not currently offer any phased-in multi unit development agreements due to the low investment range and rapid timeframes from signing your franchise agreement to opening your new FLO Grills Express.

Q: How many employees does it take to operate a unit?

A: One employee as owner operator.

Q: What types of projects does FLO Grills design and build?

A: FLO Grills Designs and builds every type of outdoor living project including the following: Custom welded Tubular Aluminum cabinets for Outdoor Kitchens, Bars, Tables, Fire Pits,’Pergolas, Outdoor Living Rooms, Benches, Outdoor Fireplaces, and much more!

Simply put, we help our clients ignite their ultimate outdoor living space!

Q: What support will I receive going forward?

A: You will receive marketing and advertising support through your Area Representative and our corporate marketing staff. Led by your Area Representative, you and the other franchisees in the regional market will work collaboratively to execute marketing programs at the market level (national programs may also be required from time to time). In addition, you’ll benefit from ongoing training, research and development of new products, regular dialogues with your AR, operations support and periodic business counseling.

Q: What kind of Technology support will I receive?

A: Each FLO Grills Express franchisee will have a custom local landing page promoting their location and personal story. Express franchises will receive social media assistance, appointment setting technology, analytics, mobile POS software that can be used in the field with an ipad or iphone, and so much more.

Q: How can a FLO Grills franchise help grow my existing business?

A: You can broaden your existing offerings and expand your client demographic and win more bids by becoming the one-stop service provider outdoor project needs as well as the other services and products you might now be offering for your clients.

Q: What will my FLO Grills Express Mobile Showroom Trailer include?

A: Your new FLO Grills Express Mobile Showroom will be a 7’ X 14’ tandem axle fully enclosed trailer. You can expect your trailer to be delivered in your choice of one of FLO Grills Express themed wraps. The rest of the exterior will be finished in hi-gloss black. Interior finishes will also include a FLO themed interior wrap with outdoor kitchen imagery, solid wood floors, insulated walls, overhead lighting, and electrical outlets. A 4kw gas fueled generator will be professionally installed on the trailer tongue. A display of our custom welded tubular frames with assorted FLO Grills equipment will be inside the trailer. Marketing literature will also be displayed in your trailer.

FLO GRILLS RETAIL FRANCHISE FAQS

Q: Do I need construction experience to own a FLO Grills franchise?

A: While some municipalities or states may require you or your installers obtain a certain contractor or services license, previous construction experience is generally not a requirement as our training programs, FLO Grills University, and franchise support teams will teach you all the basic elements you need to know. After all, we are looking for franchise partners who are looking to build a vibrant and growing outdoor living business, not just swinging a hammer every day on a project job site. In fact, many successful FLO Grills franchisees began their FLO Grills careers with no practical construction knowledge at all.

Q: Why should I get into the Outdoor Living industry?

A: In its 2013 Survey of the Hottest Trends in Outdoor Living, the American Society of Landscape Architects rated outdoor kitchens and entertainment space as the number one trend sweeping the casual and outdoor living lifestyle. They outranked gardens, landscape elements, spas, pools, tennis courts and a variety of other outdoor offerings. FLO Grills is the premiere custom outdoor kitchen provider. We’re not simply the best, we are the only 100% dedicated full-line, full service, custom gourmet outdoor kitchen provider and manufacturer. We manufacture our own exclusive line of gourmet grills and equipment and offer them to the discerning buyer only through our FLO Grills Designer Showrooms (and FLO Grills Express Mobile Showrooms), individually customized, hand crafted, ground-up outdoor kitchens. Nobody else carries or distributes our finely crafted exclusive line of connoisseur quality outdoor kitchen equipment.

Q: How soon can I open? How long does the process take?

A: from first inquiry to opening of the FLO Grill Designer Showroom, the process takes about 3 to 8 months (depending on a number of factors, including site availability).

Q: What is my initial investment?

A: The initial single-unit franchise fee is $39.500. Estimated total initial investment required for a single FLO Grills Store ranges from $158,500 to $226,000.

Q: What are the royalty and advertising fees?
A: Royalty is 4% of sales; advertising is 3% of sales. The 3% advertising fee is broken up into two parts: 1% is required to be spent by you to focus on your local advertising efforts and 2% is paid to us and funds national advertising efforts.
Q: Can I own more than one unit? And how can I be assured of future locations?
A: Yes, we are also awarding multi-location franchises. You may own more than a single unit. You can lock up additional locations by signing a development agreement for multiple units. For the development rights to a geographic area, a nonrefundable payment equal to 50 percent of the total franchise fee for each store to be opened in the area is required upon signing the multiple unit development agreement. Then, the initial franchise fee for each store is reduced by half and due upon signing the franchise agreement. You will select a territory from those currently available; it will be a protected territory. At that time, we will agree upon the number of stores to be opened and timetable for opening them.
Q: How many employees does it take to operate a unit?
A: Expect to hire 3 to 6 full and part-time employees.
Q: What types of projects does FLO Grills design and build?
A: FLO Grills Designs and builds every type of outdoor living project including the following: Custom welded Tubular Aluminum cabinets for Outdoor Kitchens, Bars, Tables, Fire Pits,’Pergolas, Outdoor Living Rooms, Benches, Outdoor Fireplaces, and much more!

Simply put, we help our clients ignite their ultimate outdoor living space!
Q: What support will I receive going forward?
A: You will receive marketing and advertising support through your Area Representative and our corporate marketing staff. Led by your Area Representative, you and the other franchisees in the regional market will work collaboratively to execute marketing programs at the market level (national programs may also be required from time to time). In addition, you’ll benefit from ongoing training, research and development of new products, regular dialogues with your AR, operations support and periodic business counseling.
Q: What kind of Technology support will I receive?
A: We build your entire digital presence. Not just a new HTML5 website, but also a mobile site, video, photos, social, ecommerce, booking, blog, hosting, analytics, and so much more Because your time is valuable. You won’t ever have to worry about behind-the-scenes tech stuff again. Your FLO Tech Team will handle everything for you, freeing up your time to do what matters – running your FLO Grills business.
Q: Will my website be 100% mobile-optimized?

A: Absolutely, Every smartphone, every tablet, every laptop. Your site will look and work great on any device.

Q: How can a FLO Grills franchise help grow my existing business?
A: Diversify your existing business by offering FLO Grills products and services to your current client base.

A: Broaden your client demographic and win more bids by becoming the one-stop service provider for all in-home and outdoor project needs for your clients.

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